Are Realtors Marketing To This Growing Segment Of The Market?
More and more single females are signing up for Memberships on sites like www.RealEstateNewListings.com to get monthly newsletters about real estate market updates and trends and Googling phrases like homes for sale mls listings and other similar searches.
More of these women are buying homes on their own and 25 of these prospective buyers said they would prefer to buy a ‘fixerupper’.
This is not surprising given that women are earning higher salaries than previous generations of women and many are enjoying incomes disproportionate to what their parents earned. Single women now play a significant role in the housing market. Divorced or widowed and wishing to get back into home ownership after having to step out of their home for financial reasons or young single women who have not owned a home before are eager to experience the pride of ownership and exercise their independence. We are seeing growing numbers of women buying their first home on their own.
Today’s woman is much more financially astute than her counterpart was a decade ago and is well versed in real estate as a solid longterm investment.
Bruce Weddel of RealEstateNewListings.com says I have to think that all of the new TV programs like ‘Property Ladder’ and ‘Flip That House’ have contributed to women feeling more capable of doing the renovations to a home or at the very least feel more comfortable about not being taken advantage of by a contractor. These shows have done a terrific job of eliminating the fear of the unknown and the fear of really screwing things up’ for women and for more than just a few men.
About the writer: Mark Hostetler is a certified Las Vegas Realtor: who is known in the community for his honesty and hard work. Mark’s knowledge of the Las Vegas real estate market is invaluable in the purchase or sale of a new home or condo.For more information contact Mark or visit him on the web at www.welcomehomenevada.com.
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